LYNXfitness club


Lynx Fitness Club opened its doors in January of 2018 and, within six months of doing so, was named Boston Magazine's Best of Boston 2018 in the Fitness Club category. Not too shabby. Lynx enlisted SMITH&SAINT for the works, asking for a digital strategy that matched the IRL excellence that the Club already exudes. Our prescription: social media strategy and maintenance, content creation, influencer marketing and ambassador programs, paid social advertising, AdWords maintenance, email campaigns, and brand experiences.

With the knowledge that Lynx Fitness Club offers a carefully capped number of memberships to ensure zero wait times for machines, an air of exclusivity without pretentiousness, and an overall vibe of down-to-earth luxury, we set out to boost membership with equal parts strategy and gumption.       


Check Lynx Fitness Club out on Instagram, Facebook, and Twitter for workout inspo (seriously, we posts Workouts of the Day), glimpses into the impossibly chic Club, and insights into health and wellness from Lynx's highly educated team. Looking to join or interested in scheduling a tour? Stop by the Club if you're in Boston's Back Bay at 64 Arlington Street or email