Blue Sea Products

 
 

#EATBLUESEA

Blue Sea Products

Blue Sea Products, an established, premier seafood company, came to Smith + Saint at the beginning of a change in business strategy. Initially focused on wholesale and food service revenue channels, Blue Sea Products wanted to dedicate more effort and resources to their retail and direct-to-consumer streams. With that idea, along with a keen understanding of the digital generation and a distinct respect for innovation, Blue Sea Products wanted to step into the social media scene in a thoughtful, powerful way.

Blue Sea Products enlisted Smith + Saint to lead a content-creation campaign, which would eventually be used on social media to educate consumers about their products and to build a community that loves to #EatBlueSea. We developed a phased plan that would systematically roll out in a way that ensured maximum ROI and aligned with Blue Sea Products' business strategy. Keep an eye out for this one. Big things to come.

Photography for Blue Sea Products by: Brian Samuels | Food and Prop Styling for Blue Sea Products by: Catrine Kelty