Blue Sea Products



Blue Sea Products

Blue Sea Products, an established, premier seafood company, came to Smith + Saint at the beginning of a change in business strategy. Initially focused on wholesale and food service revenue channels, Blue Sea Products wanted to dedicate more effort and resources to their retail and direct-to-consumer streams. With that idea, along with a keen understanding of the digital generation and a distinct respect for innovation, Blue Sea Products wanted to step into the social media scene in a thoughtful, powerful way.

Blue Sea Products enlisted Smith + Saint to lead a content-creation campaign, and to kick off and manage their social media presence by educating consumers about their products and building a community that loves to #EatBlueSea. We developed a phased plan that would systematically roll out in a way that ensured maximum ROI and aligned with Blue Sea Products business strategy. The game plan? Consistent social output followed by an ambassador program, brand collaborations, and targeted influencer marketing.

Check out Blue Sea Products on Instagram, Facebook, Twitter, and LinkedIn.

Photography for Blue Sea Products by: Brian Samuels | Food and Prop Styling for Blue Sea Products by: Catrine Kelty