JUGOS SUPREMO & CAFECITO
Jugos Supremo, the sister store of Boston's OG juice bar, Jugos, opened its doors in the summer of 2017. Jugos owner, Ron Marcos, wanted to recreate the authentic and loyal customer base that so effortlessly evolved after he opened the original shop in 2012. The only caveat: Jugos Supremo would live in Boston's bustling, yet undoubtedly up-and-coming, South End, whereas Jugos 1.0 boasts a coveted (read: high foot traffic) storefront in Back Bay Station.
The solution: employ a highly-followed, carefully curated army of brand ambassadors to spread the word, deploy a steady stream of original content, showcasing the health-conscious and Instagrammable eats of Jugos Supremo, and engage with the Boston community through events and partnerships with local businesses.
Check out Jugos Supremo on Instagram and Facebook, and if you're ever in Boston, check out their storefront at 502 Massachusetts Avenue.