The Gold Standard
Nastia has cultivated a loyal fanbase that has rallied around her for the past ten years because of her other-worldly gymnastics skills. But now, as an entrepreneur (she co-founded the app Grander with her fiancé) and growing social influencer, Nastia wanted to let her followers in on a different, more diversified version of herself; a side that not only includes gymnastics, but also includes insights into her business, her travels, her personal style, and more. Nastia enlisted Smith + Saint to help her create strategic content for her digital platforms that would ensure this transition went smoothly; honoring her past, but distinctly focusing on her present. Smith + Saint also works with Nastia to secure brand partnerships and travel opportunities that align with her brand identity, while also providing her with support services such as art direction, management, and execution of campaigns.